Statement Ceilings - Sage Green - Patterned Plants - Oversized Art - Terrazzo - Mixed Metals - Herringbone Patterns
We were particularly interested to see that these trends are global, which makes perfect sense because they are dictated by anyone pinning anywhere. Have we got that right? If so, how interesting that the world is coming together on what they love for their homes.
But then you look at trendsetters like Sight Unseen in New York and their trends are very different.
Black Framing - Scalloped Edges - Internal Brickwork
Perhaps they are years ahead or are theirs, micro trends relating only to a specific vibrant design scene that is particular to New York and more specifically, Brooklyn.
If you look at Paris too, the trends crossover, but still have their own distinctions. This scene is aimed at retail and specifiers, so it is ahead of the game, but crucially, Is it a different game to New York and indeed the UK?
Mustard Yellow - Fringing - Terrazzo - Arches
Wittman by Jaime Hayon, Salone Del Mobile
What are trends anyway and are we now at the End of Trend?
When the pace is moving this fast with content being shared globally within seconds as Trends become ‘micro trends’ or ‘moments’ and those moments become ‘nano trends’, are we now past trends? And if so, what will form the future of retail and design (or home for that matter). Will we all abandon commerciality?
“What is the value to your business/life of going to Trade shows?” - This is a genuine question we got asked at a design party once.
When digital trends move so fast it can make your head hurt (wasn’t terracotta already a trend just a moment ago and now it’s already back?!) perhaps nothing can beat an physical trip to trade shows, to get a feel for what’s out there, what is possible, what pieces are available right now to facilitate my current creative thrust. It’s all very well spotting a trend online for lilac scalloped details, but if those things aren’t available in the physical world is it a trend worth lusting after. Or should we start enjoying the things that are available?
This could go round in circles, but isn’t it interesting that the Pinterest trends for 2018 are having a massive impact and yet they are dictated by people pinning pins of existing rooms and things, not necessarily ‘trend-setters’ (if there is such a thing) forecasting where the world might be headed. So maybe in a funny way trends, real trends rather than fleeting fancies, are actually helping to slow things down and let us catch our breath. Otherwise, is the world of home wares only headed disastrously in the same direction as throwaway fashion. Chucking out a room scheme for next seasons must have.
Maybe we should embrace trends as dry land in an epic, white water, fast- moving flood. They keep us afloat, but they don't have to steer the ship!
We don’t know the answer, but we know that for now we are looking forward to getting into trends with new installation, The Atelier at Spring Fair. It will be interesting to see the different takes on trends from both Pinterest and WGSN on this stand, since one is essentially the global voice of we the people and the other is a think tank of future prediction – and importantly, at a UK show. Will that have it’s own set of rules and how will the trends modulate to accommodate our local scene? You can come and join us there to find out, by registering here. In the meantime, we have a wonderful sneak peak insight for you from the incredible future forecasters at WGSN. And it’s an insight that we are massively on board with. It’s all about coming together, not growing apart. A big YES to that.
Natural materials - Tactility - Craftsmanship - New Tech - Unglazed Clay - Beyond Seasonality - New Classics
WGSN, who will be showing their trends at Spring Fair, are suggesting that the social and political scene that we are currently living in will continue to have an impact for several years to come and that our focus as humans and in our homes will be on finding common ground and building bridges, not putting up walls.
You can register to see it all for yourself here.