What do trends mean now? Who are they for? and with so many trend predictions coming out, Where should we go to get the best insight?

Here are our thoughts on how to navigate the different trends ; from local to global; fleeting moments to lasting impacts; in the digital world and in the real world. How to harness them for use in your own home or your business and why we think physically getting out there to meet people and see trends happening in real terms at trade shows is so important.

Recently there has been a huge amount of press around the new Pinterest trends of 2018.